RUUT

Your challenges are our concerns. We're here for you.

Life doesn't always move in a straight line. Illness, financial difficulty, major life events or unexpected changes can put extra pressure on anyone. At RUUT, we want every customer to feel safe, understood and supported.

Talk to our team

Our promise

Support that feels human

We follow the FCA's expectations for the fair treatment of vulnerable customers, and are committed to offering the right level of care when you need it most. Sometimes it's not just about money, it's about security and peace of mind.

When to reach out

When you might need extra help

Financial stress

Difficulty keeping up with payments, sudden loss of income, debt or unexpected expenses.

Life-changing events

Separation or divorce, bereavement, or a loss of stability.

Work disruption

Redundancy, reduced hours, or self-employment hardship.

Health difficulties

Physical illness, mental health challenges, or long-term conditions.

Disability & caregiving

Caregiving responsibilities or unplanned care costs.

Sudden emergencies or trauma

Accidents, natural disasters, abuse, or violence.

Access barriers

Language or digital-literacy barriers, or other vulnerabilities.

We understand these situations can be confusing and overwhelming, and that sometimes it's not just about money, it's about regaining a sense of control.

How we help

How RUUT can help

How RUUT can help

When you get in touch with us, we will:

  • Listen carefully and without judgment.
  • Offer flexible solutions, e.g. pausing fees or giving you extra time.
  • Provide clear, simple guidance on what to expect and what your options are.
  • Keep all communications confidential and respectful.

Our aim: to help you get through instability and regain control, not to add pressure.

Further support

If you need help beyond what RUUT can provide

Sometimes you need more specialist help, debt counselling, mental-health support, family advice or disability services. Below is a non-exhaustive list of UK-based organisations you might find helpful. They're independent from RUUT, but trusted by many people in vulnerable situations.

Financial & Debt Support

Financial & Debt Support

StepChange

Free debt advice, budgeting help and long-term debt management plans.

National Debtline

Confidential guidance on dealing with debt and budgeting.

MoneyHelper

Official financial support service offering budgeting tools, guidance and support.

Mental Health & Emotional Wellbeing

Mental Health & Emotional Wellbeing

Mind

Mental health support and advice, with resources on stress, depression and anxiety.

Samaritans

Confidential 24/7 emotional support helpline.

Rethink Mental Illness

Support for people living with severe mental illness.

Family, Relationship & Domestic Support

Family, Relationship & Domestic Support

Citizens Advice

Help with legal rights, family issues, and financial or housing advice.

Relate

Relationship, separation and family counselling.

Refuge

Support for survivors of domestic violence.

Health, Disability & Carer Support

Health, Disability & Carer Support

NHS 111

Non-emergency health advice and guidance.

Carers UK

Advice and support if you are caring for someone.

Scope

Support for disabled people, including benefits, rights and information.

Gambling Support

Gambling Support

GamCare

The leading UK provider of free information, advice and support for anyone affected by gambling.

RUUT's promise

Our commitment to you

  • Treat you fairly and with empathy at all times.
  • Make reasonable adjustments tailored to your needs.
  • Avoid jargon and communicate in a clear, calm way.
  • Respect your privacy and keep your information secure.
  • Never penalise you for declaring vulnerability.
  • Support you in line with FCA Consumer Duty expectations.
  • Work closely with Algbra to take appropriate actions when needed.

Get in touch

Need to talk? We're here.

We believe support should feel human, so you'll always speak to a real person. Reach us anytime through the RUUT app, or by phone and email.

In the app

Profile → Write us

Email

support@ruutapp.com

Phone

+44 20 8154 5333
RUUT

Your challenges are our concerns. We're here for you.

Life doesn't always move in a straight line. Illness, financial difficulty, major life events or unexpected changes can put extra pressure on anyone. At RUUT, we want every customer to feel safe, understood and supported.

Talk to our team

Our promise

Support that feels human

We follow the FCA's expectations for the fair treatment of vulnerable customers, and are committed to offering the right level of care when you need it most. Sometimes it's not just about money, it's about security and peace of mind.

When to reach out

When you might need extra help

Financial stress

Difficulty keeping up with payments, sudden loss of income, debt or unexpected expenses.

Life-changing events

Separation or divorce, bereavement, or a loss of stability.

Work disruption

Redundancy, reduced hours, or self-employment hardship.

Health difficulties

Physical illness, mental health challenges, or long-term conditions.

Disability & caregiving

Caregiving responsibilities or unplanned care costs.

Sudden emergencies or trauma

Accidents, natural disasters, abuse, or violence.

Access barriers

Language or digital-literacy barriers, or other vulnerabilities.

We understand these situations can be confusing and overwhelming, and that sometimes it's not just about money, it's about regaining a sense of control.

How RUUT can help

How we help

How RUUT can help

We offer a range of support measures, tailored to your individual needs. When you get in touch with us, we will:

  • Listen carefully and without judgment.
  • Offer flexible solutions, e.g. pausing fees or giving you extra time.
  • Provide clear, simple guidance on what to expect and what your options are.
  • Keep all communications confidential and respectful.

Our aim: to help you get through instability and regain control, not to add pressure.

Further support

If you need help beyond what RUUT can provide

Sometimes you need more specialist help, debt counselling, mental-health support, family advice or disability services. Below is a non-exhaustive list of UK-based organisations you might find helpful. They're independent from RUUT, but trusted by many people in vulnerable situations.

Financial & Debt Support

Financial & Debt Support

StepChange

Free debt advice, budgeting help and long-term debt management plans.

National Debtline

Confidential guidance on dealing with debt and budgeting.

MoneyHelper

Official financial support service offering budgeting tools, guidance and support.

Mental Health & Emotional Wellbeing

Mental Health & Emotional Wellbeing

Mind

Mental health support and advice, with resources on stress, depression and anxiety.

Samaritans

Confidential 24/7 emotional support helpline.

Rethink Mental Illness

Support for people living with severe mental illness.

Family, Relationship & Domestic Support

Family, Relationship & Domestic Support

Citizens Advice

Help with legal rights, family issues, and financial or housing advice.

Relate

Relationship, separation and family counselling.

Refuge

Support for survivors of domestic violence.

Health, Disability & Carer Support

Health, Disability & Carer Support

NHS 111

Non-emergency health advice and guidance.

Carers UK

Advice and support if you are caring for someone.

Scope

Support for disabled people, including benefits, rights and information.

Gambling Support

Gambling Support

GamCare

The leading UK provider of free information, advice and support for anyone affected by gambling.

RUUT's promise

Our commitment to you

  • Treat you fairly and with empathy at all times.
  • Make reasonable adjustments tailored to your needs.
  • Avoid jargon and communicate in a clear, calm way.
  • Respect your privacy and keep your information secure.
  • Never penalise you for declaring vulnerability.
  • Support you in line with FCA Consumer Duty expectations.
  • Work closely with Algbra to take appropriate actions when needed.

Get in touch

Need to talk? We're here.

We believe support should feel human, so you'll always speak to a real person. Reach us anytime through the RUUT app, or by phone and email.

In the app

Profile → Write us

Email

support@ruutapp.com

Phone

+44 20 8154 5333

Your business.
Your life.
Your RUUT.

Your business.
Your life.
Your RUUT.

RUUT

The all-in-one financial partner for UK small businesses.

RUUT is a trading name of Is United Payment Systems Limited, a company registered in England and Wales (Company No. 14364087) with its registered office at Kemp House, 124 City Road, London, United Kingdom, EC1V 2NX. Is United Payment Systems Limited is not authorised or regulated by the Financial Conduct Authority (FCA). The RUUT account is issued by Algbra FS UK Limited, which is authorised and regulated by the FCA under the Electronic Money Regulations 2011 (Firm Reference Number 952360) for the issuing of electronic money. RUUT (Is United Payment Systems Limited) acts as a distributor of Algbra FS UK Limited. Your funds are not covered by the Financial Services Compensation Scheme (FSCS). However, they are held in one or more segregated and safeguarded accounts in accordance with the Electronic Money Regulations 2011. This Visa card is issued by Enfuce UK Ltd pursuant to licence by VISA Europe Limited. Enfuce UK Ltd is authorised and regulated by the Financial Conduct Authority, with the Firm Reference Number 993783.

© 2026 RUUT. All rights reserved.Maxi Digital GmbH is a subsidiary of Is United Payment Systems Limited.
RUUT

The all-in-one financial partner for UK small businesses.

Contact

RUUT is a trading name of Is United Payment Systems Limited, a company registered in England and Wales (Company No. 14364087) with its registered office at Kemp House, 124 City Road, London, United Kingdom, EC1V 2NX. Is United Payment Systems Limited is not authorised or regulated by the Financial Conduct Authority (FCA). The RUUT account is issued by Algbra FS UK Limited, which is authorised and regulated by the FCA under the Electronic Money Regulations 2011 (Firm Reference Number 952360) for the issuing of electronic money. RUUT (Is United Payment Systems Limited) acts as a distributor of Algbra FS UK Limited. Your funds are not covered by the Financial Services Compensation Scheme (FSCS). However, they are held in one or more segregated and safeguarded accounts in accordance with the Electronic Money Regulations 2011. This Visa card is issued by Enfuce UK Ltd pursuant to licence by VISA Europe Limited. Enfuce UK Ltd is authorised and regulated by the Financial Conduct Authority, with the Firm Reference Number 993783.

© 2026 RUUT. All rights reserved.Maxi Digital GmbH is a subsidiary of Is United Payment Systems Limited.