Your challenges are our concerns. We're here for you.
Life doesn't always move in a straight line. Illness, financial difficulty, major life events or unexpected changes can put extra pressure on anyone. At RUUT, we want every customer to feel safe, understood and supported.
Talk to our teamOur promise
Support that feels human
We follow the FCA's expectations for the fair treatment of vulnerable customers, and are committed to offering the right level of care when you need it most. Sometimes it's not just about money, it's about security and peace of mind.
When to reach out
When you might need extra help
Financial stress
Difficulty keeping up with payments, sudden loss of income, debt or unexpected expenses.
Life-changing events
Separation or divorce, bereavement, or a loss of stability.
Work disruption
Redundancy, reduced hours, or self-employment hardship.
Health difficulties
Physical illness, mental health challenges, or long-term conditions.
Disability & caregiving
Caregiving responsibilities or unplanned care costs.
Sudden emergencies or trauma
Accidents, natural disasters, abuse, or violence.
Access barriers
Language or digital-literacy barriers, or other vulnerabilities.
We understand these situations can be confusing and overwhelming, and that sometimes it's not just about money, it's about regaining a sense of control.
How we help
How RUUT can help
When you get in touch with us, we will:
- Listen carefully and without judgment.
- Offer flexible solutions, e.g. pausing fees or giving you extra time.
- Provide clear, simple guidance on what to expect and what your options are.
- Keep all communications confidential and respectful.
Our aim: to help you get through instability and regain control, not to add pressure.
Further support
If you need help beyond what RUUT can provide
Sometimes you need more specialist help, debt counselling, mental-health support, family advice or disability services. Below is a non-exhaustive list of UK-based organisations you might find helpful. They're independent from RUUT, but trusted by many people in vulnerable situations.
Financial & Debt Support
StepChange
Free debt advice, budgeting help and long-term debt management plans.
National Debtline
Confidential guidance on dealing with debt and budgeting.
MoneyHelper
Official financial support service offering budgeting tools, guidance and support.
Mental Health & Emotional Wellbeing
Mind
Mental health support and advice, with resources on stress, depression and anxiety.
Family, Relationship & Domestic Support
Citizens Advice
Help with legal rights, family issues, and financial or housing advice.
Health, Disability & Carer Support
Gambling Support
GamCare
The leading UK provider of free information, advice and support for anyone affected by gambling.
RUUT's promise
Our commitment to you
- Treat you fairly and with empathy at all times.
- Make reasonable adjustments tailored to your needs.
- Avoid jargon and communicate in a clear, calm way.
- Respect your privacy and keep your information secure.
- Never penalise you for declaring vulnerability.
- Support you in line with FCA Consumer Duty expectations.
- Work closely with Algbra to take appropriate actions when needed.
Get in touch
Need to talk? We're here.
We believe support should feel human, so you'll always speak to a real person. Reach us anytime through the RUUT app, or by phone and email.
Your challenges are our concerns. We're here for you.
Life doesn't always move in a straight line. Illness, financial difficulty, major life events or unexpected changes can put extra pressure on anyone. At RUUT, we want every customer to feel safe, understood and supported.
Talk to our teamOur promise
Support that feels human
We follow the FCA's expectations for the fair treatment of vulnerable customers, and are committed to offering the right level of care when you need it most. Sometimes it's not just about money, it's about security and peace of mind.
When to reach out
When you might need extra help
Financial stress
Difficulty keeping up with payments, sudden loss of income, debt or unexpected expenses.
Life-changing events
Separation or divorce, bereavement, or a loss of stability.
Work disruption
Redundancy, reduced hours, or self-employment hardship.
Health difficulties
Physical illness, mental health challenges, or long-term conditions.
Disability & caregiving
Caregiving responsibilities or unplanned care costs.
Sudden emergencies or trauma
Accidents, natural disasters, abuse, or violence.
Access barriers
Language or digital-literacy barriers, or other vulnerabilities.
We understand these situations can be confusing and overwhelming, and that sometimes it's not just about money, it's about regaining a sense of control.
How we help
How RUUT can help
We offer a range of support measures, tailored to your individual needs. When you get in touch with us, we will:
- Listen carefully and without judgment.
- Offer flexible solutions, e.g. pausing fees or giving you extra time.
- Provide clear, simple guidance on what to expect and what your options are.
- Keep all communications confidential and respectful.
Our aim: to help you get through instability and regain control, not to add pressure.
Further support
If you need help beyond what RUUT can provide
Sometimes you need more specialist help, debt counselling, mental-health support, family advice or disability services. Below is a non-exhaustive list of UK-based organisations you might find helpful. They're independent from RUUT, but trusted by many people in vulnerable situations.
Financial & Debt Support
StepChange
Free debt advice, budgeting help and long-term debt management plans.
National Debtline
Confidential guidance on dealing with debt and budgeting.
MoneyHelper
Official financial support service offering budgeting tools, guidance and support.
Mental Health & Emotional Wellbeing
Mind
Mental health support and advice, with resources on stress, depression and anxiety.
Family, Relationship & Domestic Support
Citizens Advice
Help with legal rights, family issues, and financial or housing advice.
Health, Disability & Carer Support
Gambling Support
GamCare
The leading UK provider of free information, advice and support for anyone affected by gambling.
RUUT's promise
Our commitment to you
- Treat you fairly and with empathy at all times.
- Make reasonable adjustments tailored to your needs.
- Avoid jargon and communicate in a clear, calm way.
- Respect your privacy and keep your information secure.
- Never penalise you for declaring vulnerability.
- Support you in line with FCA Consumer Duty expectations.
- Work closely with Algbra to take appropriate actions when needed.
Get in touch
Need to talk? We're here.
We believe support should feel human, so you'll always speak to a real person. Reach us anytime through the RUUT app, or by phone and email.





